Travel is back in force
Travel and tourism is fighting back. One of the most challenging periods in recent history has not been enough to put it down. But it now faces fresh challenges, new opportunities and a bunch of unknowns.
The Mumbrella Travel Marketing Summit brings together senior marketing leaders in travel and tourism, both on the domestic and international front, to share their insights and ambitions as they look to build their brands for now and the future. Don’t miss the chance to network with your travel marketing counterparts and hear from those who are at the front of the recovery effort.
RESERVE YOUR SEAT BEFORE THE TIMER RUNS OUT
FEATURED SPEAKERS

Srishti Narayan
Srishti Narayan is a marketing expert with over 10 years of experience working on local and global brands across. She combines strong creative instinct with strategic business capability to deliver sustained growth and is a huge believer in the power of creative to deliver brand relevance. She has worked in New Zealand and Malaysia and held senior marketing roles across a range of industries including finance, advertising, and media. She grew up in New Zealand and was thrilled to move back to her birthplace of Fiji in 2022, to take up her current role at Tourism Fiji.
Louise Rathbone
Louise Rathbone is the Regional Head of Marketing, South West Pacific, for Cathay Pacific. Currently based in Sydney, Australia, she has over 22 years of experience in marketing.
Prior to joining Cathay Pacific in 2018, Louise held various positions across a broad range of industry sectors, both agency and client-side, with roles at Tabcorp, Qantas, DHL and creative agency Banjo (now known as Bastion Creative).
With a love for aviation, Louise has led the marketing team for Cathay Pacific in Australia and New Zealand for almost five years. In her current role, she oversees all cross-channel campaign activity, both B2B and B2C, across the business sectors of travel, lifestyle and cargo.
Andrew Waddel
Carly Povey
Carly Povey is Chief Commercial Officer at Bonza, ambassador for all things customer and responsible for Bonza’s brand; marketing; communications and customer channels; commercial partnerships (e.g., airports and government relations); network and scheduling; product; and pricing. She's known internally amongst the Bonza legends as 'Chief Purple Officer'!
Carly brings with her extensive global low-cost carrier (LCC) experience across Australia and Europe. She has held senior roles in LCC brands, including easyJet and Jetstar, and is well versed in Australian companies who exist to connect Australia, most recently during her time as General Manager at Australia Post.
Carly’s experience as a member of the start-up team at UK low-cost carrier Jet2.com is especially relevant. During her time there she was pivotal in their successful bid to launch from UK regions, creating a low-cost alternative that stimulated demand, whilst delivering an exceptional customer experience. Carly started her career, rather fittingly, at a UK regional airport and has seen firsthand the positive difference LCC’s can make to local communities.
Toni Ambler
Kerrie McCallum
Kerrie McCallum is the Editorial Director, Premium Food, Travel and Health at News Corp. She oversees the editorial direction of the travel network, and is the editor-in-chief of Escape, the leading travel media brand in Australia. She is also the Editorial Director of delicious., the leading premium food and lifestyle brand in the Australian market, Travel + Luxury, The Australian’s glossy travel magazine, and Body & Soul, Australia’s leading health media brand.
Kara Glamore
Kara Glamore is the Vice President of Carnival Cruise Line ANZ. Kara is responsible for commercial operations and business performance. Kara has been at Carnival Cruise Line since 2019, joining six months before the Covid-19 pandemic. Carnival Cruise Line is the number one cruise line in the world, with over 1 million guests in ANZ alone.
Kara has extensive career experience in leadership roles including FMCG, Energy, and Travel sectors. She has worked with many of the largest global companies (and brands), including Expedia, Nestle and Kraft Foods. Key priorities for Kara include driving business growth through strategic and effective communications, while fostering a commitment to cross-collaboration.
Kara led Carnival Cruise Line ANZ through the challenging Covid pandemic period to have it emerge as a stronger operation despite the substantial obstacles. This experience has provided Kara with invaluable experience in managing adversity and fostering resilience within her team.
Athan Didaskalou
A leading regular commentator on consumer trends, business strategy and innovation, Athan Didaskalou is an Australian entrepreneur and the co-founder of direct-to-consumer lifestyle brand July.
With a background in brand strategy, Athan co-founded July in early 2019 with Richard Li to create a brand that people have affinity with at every consumer touchpoint. Launching with a single luggage product, the Carry-On, the brand has since grown to include a multitude of travel accessories.
Athan is also the ex-founder of Australia’s largest online specialty coffee retailer, Thieves Coffee. Founded in 2013 with the mission to help more people discover Australian artisan coffee roasters, Thieves now delivers coffee experiences to over 70,000 people globally each month.
Prior, Athan developed deep expertise in business strategy, brand development and innovation through roles at global advertising agency Ogilvy as Strategy Director. Athan helped guide Australia’s largest businesses in developing their strategic roadmaps across all verticals and touchpoints to deliver to customer needs. His clients included Google, Honda, NAB and more.
Athan’s extensive experience in strategy, business growth and management, startups and consumer-led innovation make him an appealing speaker in the Australian startup, business and technology events. His speaker experience includes brand strategy, customer acquisition, direct-to-consumer brands, building a brand people love and disruptive business models.
Sophia Wilcox
With over 16 years of experience in the publishing realm, Soph has a strong record of success in developing strategic partnerships that pay off. A consummate leader, she has worked in various executive positions across the media landscape, using her unique and innovative approach to diversifying both traditional and non-traditional business opportunities to take multiple brands to new heights. As Head of Brand & Culture at Urban List, Soph develops and executes plans that ensure it maintains its position as the leading independent media brand and the #1 lifestyle publisher across Australia, New Zealand and Singapore, a role that includes heading up their internal research and insights arm. Previously at Fairfax Media, as the former General Manager of Traveller and traveller.com, Soph took charge of the innovation and diversification of their travel portfolio by developing long-term customer centric strategies to drive new, non-traditional revenues. She credits her ability to foster enduring relationships with senior stakeholders from global corporations for her ever-growing reputation as a leader and influencer in the media industry.
Dan Krigstein
Dan is a consumer strategy & analytics leader with global experience across retail, consumer goods, digital & media industries. He spends his professional life obsessing over consumer & cultural trends, and representing the consumer where business decisions are made.Dan currently leads News Corps Growth Intelligence Centre - advising publishers, brands, and industries across the country in the development of their growth strategies; through unapologetic customer-led thinking and data-based foresight. Prior to News Corp, Dan has spent over a decade building transformative insights capabilities to help organisations orient towards true customer-centricity.
Chris Jeffares
Chris Jeffares is a partner in SAFARI, a specialist tourism, adventure and lifestyle content production company. Launched to capture the global movement and to embrace ‘experience culture’ they have grown rapidly, working for the likes of Visit Victoria, Destination NSW, Anaconda, Mountain Designs, Great Ocean Road Tourism, Wanaka, Ford, NZ Warriors and Accolade Wines (Global). And delivered content projects that have spanned the globe from all parts of Australia to Tokyo, Oregon, India, China, Italy, Niseko, Queenstown and even Las Vegas.
CJ is a digital-native and brings over 20 years of experience working in AsiaPac roles for WPP/Wunderman and as CEO of Cummins&Partners where he led them to 20 x Agency of the Year awards, a #11 global independent agency ranking and was nominated as Agency Leader of the Year and Champion of Change on multiple occasions. And had the honour to work with brilliant brands including Tourism WA, Jeep, Ford, AFL, Tennis Australia (AO), ICC T20 World Cup, Crown Resorts and Asahi.
Richard Johnson
After graduating with a degree in film production and journalism, Richard worked around the world as a travel writer and videographer. This was punctuated with stints as a magazine editor, university tutor, adventure tour guide, surf instructor and freelance journalist. In the early 2000's he co-founded the travel rewards company Roamfree which was later acquired by Tony Smith (BreakFree) as part of an ambitious online travel platform created for the Australian market.
After exiting Roamfree Richard relocated to Bali where he built and operated a boutique hotel as well as writing and publishing guidebooks for the adventure and wellness travel sectors. In 2011 he co-founded TripADeal with good mate Norm Black, which went on to become one of Australia’s largest OTA’s, specialising in package touring for the outbound market. In 2022 they sold a 50% stake to Qantas in a deal helping to consolidate them as a major player in the Australian Travel Industry.
Zoë Manderson
Zoë Manderson is the Founder of Alpaca - a mapping toolkit for content creators, helping the tourism industry unlock their content, and transform it into stories that engage and get people moving.
Started in 2016, Zoë identified that the tourism industry and travel related brands were still relying on static content to share the experiences in their region. Alpaca is a content tool that makes it easy to create interactive, rich-media content in minutes, and this content can be published, shared or taken anywhere. More recently, Alpaca has launched AI-powered capabilities, giving content creators incredible new superpowers never seen before.
Alpaca is currently being used by tourism organisations and global travel brands around the world to power their content.
Anna Thairs
Anna is an award-winning Group Strategy Director at TBWA\Sydney whose career spans a decade across Australia, the UK and Singapore, supporting global brands and working with clients including Kraft Heinz, Coca-Cola, Unilever, Sony, Mondelez, The Pinnacle Foundation and TNSW.
Her specialist subjects are travel and behavioural science – she's constantly on the lookout for new trends and consumer behaviours, and in her spare time loves to make short films about her trips. She's a keen scuba diver, class-taker and experience junkie, treating her move to Australia as the opportunity to be on permanent vacation.
Luke Spano
Luke Spano is the Founder & Managing Director at Avid Collective, Australia's home of native content. Avid Collective makes high-quality native content easy through greater access, impact and scale. Avid Collective has emerged as a prominent player in the advertising industry under Luke's leadership. The business has seen exponential growth since its inception in 2021, on the back of developing a highly powerful solution to a complex problem - connecting over 140 digital publishers with hundreds of advertisers with a platform. Luke has a set of valuable skills and interests including strategic planning, business development, marketing strategy, and business process improvement.
Michael Lamprell
Michael is the Founder and CEO of CABN, a leader in nature-based tourism with the clear intention to provide spaces for people to relax, rediscover nature and reconnect with each other. Following a career that included managing his own business representing key retail brands for 18 years, in 2016 Michael realised stress and anxiety were affecting all areas of his life and vowed something had to change. He went on a study trip to the US that included a leadership course at Harvard, and while on the trip he read a book called The Minimalist which resonated with his journey on many levels. The idea of living a simple and authentic lifestyle appealed to him, as did the opportunity to create a sustainable, off-grid experience. Having grown up spending so much time outdoors and living an adventurous life, he reflected that every happy childhood memory involved outdoor, nature and travelling with the important people in his life. It made Michael want to make this an everyday reality for as many people as possible, understanding that even a short break in nature is enough to recharge.
Michael set out to bring the concept to life and CABN was born. Starting with one cabin in 2017, CABN's sustainable, nature-based accommodation experiences can now be found across seven different sites in South Australia and includes luxury CABN X experiences in the McLaren Vale, Barossa and on Kangaroo Island. With an Intrepid Travel partnership announced in 2022, and other landowner partnerships, there has been collective investment of $11m into regional South Australia. Looking to 2024, Michael and the team will be delivery new projects in Queensland, Victoria and South Australia with more on the horizon.
Jessica Small
Based in Sydney, Australia, Jessica is currently Head of Media at Tripadvisor, where she oversees the South Pacific region including Australia, New Zealand and the Pacific Islands.
Jessica’s role focuses on developing and managing strategic partnerships to help promote brands and destinations to Tripadvisor’s vast consumer audience. With a deep understanding of how to leverage data, insights and trends to drive successful and impactful campaigns, Jessica works closely with Tripadvisor’s creative solutions team to ensure clients are reaching the right audience, the right way.
With over 15 years’ experience in the travel sector, Jessica’s career in tourism began at the Australian Tourism Export Council, the peak industry body for the inbound tourism sector. In 2012, Jessica moved to Amsterdam, Netherlands to join the World Youth Student Educational Travel Confederation as the Events Coordinator, an association dedicated to promoting and developing opportunities for the youth, student and educational travel industry. Jessica was involved in assisting with the global portfolio of events in countries such as the USA, Australia, UK, Ireland, Italy and Hungary. With a passion for the promotion and development of the Pacific Asia Region, Jessica moved to Thailand and joined the Pacific Asia Travel Association (PATA), where she began a role in Marketing and Communications before joining Tripadvisor.
During close to a decade of working with Tripadvisor, Jessica has witnessed the ongoing evolution of the travel sector, from a media lens. From the emergence of new technologies to the impact of global pandemic, she is adept at helping brands tap into new trends and keep up with changing traveller behaviours. As an experienced keynote speaker and panellist, Jessica is passionate about sharing her unique knowledge and the wider travel industry.
Nick Ingate
While setting out on his own 12-month sabbatical, it was during a silent vipassana retreat in Joshua Tree when Nicholas Ingate suddenly realised what he was going to do next. While he’d been researching his own journey, he discovered there was no one source where he could find all the information he needed. No single place that could offer advice on the kinds of trips you could take or places you could go to recharge yourself. A lightbulb went off in his mind: Ingate decided he’d do it himself. That idea became Sabbatical.Travel. While most people are familiar with travelling for business or pleasure, the platform offers something entirely new: travelling for purpose. It is a place where you can get all the information you need to step away from the noise – whether for three weeks or three months – and start a curated journey that will help unlock your full potential. Sabbatical.Travel is a resource for those who find themselves at a crossroads in their career and want to make a change, but it’s also a lot more than that. It’s a movement, a community of like-minded individuals. It is the future of travel.
Charlie Hales
Charlie has worked in the technology sector for nearly 20 years. During this time, she received a degree in Aerospace Engineering and was involved in coding for Black Hawk helicopters.
As Managing Director of Waterstons Australia, Charlie has been based in Australia since early 2020 and now leads a team of 18. She is known for being an innovative, empathic leader who is focussed on continuing to build the Australian team through the ongoing development of staff by harnessing their synergy and implementing training, mentoring and culture programs, while guiding the business into its next phase of growth with the lens solidly trained on customer needs.
Passionate about all things tech, Charlie has deep experience in cyber security. Her sector strengths include Architecture, Engineering and Construction, Mergers and Acquisitions, Government and Manufacturing.
Having joined Waterstons UK as a consultant in 2013, Charlie moved with her family to Australia in early 2020 to help establish the business here. In 2021, she won the British Business Network's Member of The Year as she is fiercely dedicated to the communities she participates in.
An excellent public speaker with an endless wealth of current tech knowledge, Charlie is able to communicate complicated tech insights and concepts with simple clarity and can streamline this knowledge according to her audience.
Charlie continues to be inspired by the warp speed and pioneering nature of tech and is keen to share her knowledge and experience with the next generation of tech enthusiasts by growing her presence in the thought leadership space across the Australian tech industry.
Mathew Ratty
Mathew Ratty is the Co-Founder and current Chief Executive Officer of Adveritas and TrafficGuard since 2018.
Prior to this Mathew co-founded MC Management Group Pty Ltd, a venture capital firm operating in domestic and international debt and equity markets, who are also substantial shareholders in the Company. At MC Management, Mathew held the role of Head of Investment and was responsible for asset allocation.
He holds a degree from Curtin University where he majored in Finance and Property with first class honours in finance.
Lightbulb Moment for TrafficGuard
Mathew funded and became part of an ad network that ran user acquisition for global companies like Uber, EA Games, Bookings.com and thousands of others. The Company was rapidly scaling, growing revenue from $0 to $37.5m over the space of 4 years but then fell victim to ad fraud. The Company had a structural issue and in order to fix it, the Company needed to combat ad fraud which was starting to be a pandemic. Having tried all solutions out in market, the team felt that ad fraud was still an issue and set out to solve it themselves.
The management team hired the necessary personnel across data science, engineering and data analysts to try and first detect this fraud which was really version 1.0 and then try to put measures in place to prevent it (version 2.0). This internal project was called TrafficGuard.
Originally TrafficGuard was just for internal use however when the Company implemented it, they could see very clearly that they were solving the issue. At that moment when Mathew realised it was working internally, it gave him the confidence to pivot the business and commercialise TrafficGuard - this was when TrafficGuard was truly born.
Having no clients at the time of the pivot and being 4 weeks away from bankruptcy, Mathew’s friends, family and active technology investors that followed this pivot decided to support the Company’s efforts and raised $3m to support both the commercialisation and technology development. The Company has since gained major support from the public markets to the tune of around $25m and now counts Fortune 500 companies as clients of TrafficGuard.
“When I realised the technology worked, I felt I had a duty to the industry to provide a world-class solution to solve this $100b+ problem. Ad fraud has a major impact on growth, marketing efficiency, innovation and employment so we all feel proud of what we have built. We have gained Fortune 500 companies as clients, amazing technology investors and we are scaling globally across most continents. I’m proud to have done this out of Australia where some really talented individuals have dedicated the last 5 years of their lives with me on this journey.” Mathew Ratty
Michael Serratore
Coming soon.
Catherine Rushton
Coming soon.
Caitlin Huskins
Coming soon.
PROGRAM
2023 SUMMIT PROGRAM
As the travel industry continues to recover from the impact of the pandemic, it's more important than ever for marketers and businesses to stay on top of the latest travel trends and insights. In this presentation, Head of Media (South Pacific Region) at Tripadvisor, Jessica Small, will explore global travel trends from Tripadvisor–the world’s largest travel guidance platform–and discuss how travel behaviours are evolving in a post-pandemic world. With her deep knowledge of and experience in the travel and hospitality industry, attendees can expect to gain insights and strategies that will help them adapt and succeed in the ever-evolving world of travel marketing.
The session will provide insights on how travel behaviours are evolving and identify opportunities for brands to embrace these new trends on digital platforms, including how to utilise big data for targeting. Attendees will walk away with strategies on adapting their marketing objectives to meet the changing needs of travellers in a post-pandemic world.
Post pandemic, Tourism Fiji has come out swinging. In the middle of 2022, it announced that it had appointed Host/Havas and Havas Media following a competitive pitch process. The first work, a new global brand platform and logo, dropped in January this year, around a year after the country reopened its borders to tourists.
Launched 12 years after Fiji’s first destination marketing campaign, which encouraged visitors to find their happiness in Fiji, the new platform shifts the focus to the local community, natural environment, rich culture and range of authentic experiences the nation offers.
It also takes a significant shift from previous campaigns.
Tourism Fiji's CMO Shrishti Narayan will fly into Sydney to share the story, strategy and initial results of the new platform at the Mumbrella Travel Marketing Summit as well as some of the other work the tourism organisation is doing.
The Growth D_Stillery's latest research delves into the evolving landscape of travel in Australia. Despite the pandemic and associated economic pressures, the desire to travel remains strong in the minds of Australians, with the study revealing that travel is considered 'essential' by many.
However, the way people are travelling is changing. With a focus on domestic travel and regional destinations, there is a shift towards more sustainable and authentic experiences. The study also highlights the emergence of new faces in the travel industry, including solo travellers, families with young children, and older generations seeking adventure.
The panel discussion features founders and senior executives who represent these new faces in travel. They will share insights into their travel behaviours and preferences, as well as their expectations from the travel industry in the post-pandemic era.
The discussion will also explore the role of technology in shaping the future of travel, including the rise of travel apps, AI-powered recommendations, and virtual experiences.
The Growth D_Stillery's research and accompanying panel discussion offer valuable insights into the changing landscape of travel in Australia. By understanding the emerging faces of travel and their evolving needs, the travel industry can adapt and create new opportunities to tap into Australia's unquenchable wanderlust.
No two travel journeys are the same, with every individual having different motivations that drive them, experiences they seek and memories they wish to create. Despite this, less than 10% of messaging in paid digital campaigns utilise some form of personalisation.
Travel marketers benefit from an incredibly engaged and passionate customer that is eager to consume content and hear from their brand. At the same time, the industry faces fierce category competition and fragmented audiences with continually shrinking attention spans. Without delivering relevance – a message that matters and is meaningful in the moment – marketers risk losing this opportunity to be the chosen provider of their customer’s travel experience.
In this session, creative AdTech platform Flashtalking will host a panel discussion with representatives from its partner brands, agencies and media vendors to discuss what it takes to deliver personalised ad experiences. The conversation will centre on the dual challenge of inspiring consumers at scale, while managing a brand’s messaging in a dynamic and hyper competitive industry.
The goal? To build capabilities in creative intelligence and efficiency to deepen the relationship with the consumer across a lifetime of travel. Stay tuned for additional panellists to be announced.
In what seems like a never-ending race to six second ads, this session will investigate the intriguing blend of creativity, collaborations and content in the ‘COVID Comeback’. It's a story of how the travel industry can unlock powerhouse storytelling to add new levels of distinctiveness to their brands.
In a 'sea-of-sameness' that can sometimes be prevalent in destination marketing, the Long and the Short of it will again be the topic of this marketing conversation…. but not as you know it. This time, it will contend long-form and short-form content.
Presented by Chris Jeffares, Managing Partner at specialist tourism and lifestyle production company, SAFARI, this session will showcase the ways both long and short-form content can add value and desire to travel and experience brands, unlocking a holy grail of distinctiveness.
Furthermore, it will unravel trends, learnings and collaboration techniques from across the world and from the leading international media powers that dominate the travel and tourism industry.
You might be thinking - “I’m not in the Cyber or IT team, how does Cyber Security affect me? That’s for them to deal with.” Well, have you ever considered the ripple effects to your department or the rest of your organisation? How you, as a marketer hold a pivotal role within your organisation to detect, protect and respond to cyber incidents? It's time to dive into this intriguing world and discover what you need to know to protect your brand.
According to Access Now’s Estelle Masse, “Privacy is actually a commercial advantage. Companies need to move beyond thinking it’s part of an annoying compliance checklist. It can be a competitive advantage for you and build trust for your users.” For a little while, marketers made progress in this area, mostly due to the impacts of GDPR and its headlines in 2018. But now that major cyber-attacks have occurred on local shores including Optus, Medibank and Latitude Group, it has become a far more significant issue for all businesses, including their marketing departments. And the travel industry is not immune.
This session will focus on these impacts for the travel industry and uncover the primary risks it faces. Brace yourself for not only the dangers of ransomware, phishing, and data loss backed up with real-life examples, we will also be highlighting your potential impact to cyber security within your organisation and why cyber security is no longer IT’s problem but everyone’s responsibility. Highlighting the impact on corporate reputation, finances, and legal matters. It's the wake-up call you cannot miss.
A key takeout will be understanding how brands, in addition to small and medium-sized enterprises (SMEs) are not immune to cyber threats. Your valuable customer records, packed with personal and financial details, make you an enticing target for hackers. Think identity theft, financial scams, and even physical theft. Don't underestimate the potential consequences for your business and high-profile clientele.
Valuable customer databases, packed with personal and financial details, make travel brands an enticing target for hackers. Don’t underestimate your role in your organisations cyber security journey. Attend this session and gain knowledge and insight on how to protect your brand and its reputation.
Native content is the only channel that drives value for advertisers and audiences simultaneously, and as such is poised to become a world-leading advertising channel. But typically, brands have shied away from embracing native content because it's been resource-intensive, hard to plan, and difficult to determine a clear role for channel within a marketing mix. Until now…
Luke Spano, Managing Director at Avid Collective, will explore the most common ways that travel brands leverage native content through use cases and real-world examples from brands who have run highly successful campaigns that drove tangible results.
Detailing the unique benefits of native content and how these benefits can be leveraged by brands through common archetypes, you can find out where your brand fits, and how you can use native content to achieve your marketing goals.
Key takeaways:
- The power of native content and how every brand can use it to influence audiences more effectively
- How native content can drive strong, tangible outcomes in your marketing mix.
- How the channel of native content has been unlocked, and will become a world-leading ad channel.
Discover why now is the moment that can't be missed for brands who want to get on board with Native Content.
In a robust new travel report conducted by Urban List, using data from over 9,000 respondents and making it the largest travel report in Australia—this session will show travel marketers how to turn real-time insights into content-led actions.
The report found Aussies are opting for departure lounges over day jobs—with over half saying they would quit their jobs to go travelling overseas given the opportunity. The findings also reveal that two in three Australians are prioritising a holiday over saving for a house deposit or long term financial security. And to top it off, over 70% are currently saving their hard earned cash for an international trip. In fact, one in three people have over $3,000 saved and are in planning mode already.
This session will explore:
- How the cozzie livs crisis have caused most of us to reevaluate what’s most important in life and where travel sits on our priority list
- How binge watching is influencing our itineraries with the rise of Stream-cations
- What’s most important to travellers when choosing a destination
- Marketing strategies and recommendations to apply these insights
Join Urban List’s Sophia Wilcox as she unpacks the research findings and demonstrates how they can help steer your content, communications and campaigns.
Travel is surging. And when a sector surges, ad fraud increases.
Recent research on the travel industry has highlighted that bots make up to 80% of all invalid traffic for travel advertisers, which is a significant contrast to the 15-30% affecting other industries. Ad fraud is a hidden epidemic that affects every industry engaged in online advertising and eats away aggressively at the bottom line – often under the very noses of those managing the dollars and the results. In fact, Ad Fraud is the second most popular form of organised crime. Its emergence in travel is no exception.
In this session, Mathew Ratty, CEO and Co-Founder of TrafficGuard, will outline exactly what Ad Fraud is, how it takes place, and what’s at risk because of it. He will talk to industry case studies and provide insights to demonstrate the insidious nature of this crime and how travel marketers can stop it.
Recent reporting has found that Aussie luxury consumers are considering spending up to $10k on a holiday in the near future. Why is this? And what’s changed to drive this increase in demand?
This panel will build on Luxury Gold’s recent white paper detailing the up-and-coming consumer trends that sit at the crossover of luxury and travel. Join us to discuss why sustainability is no longer enough, how the new roaring twenties are impacting travel at home and abroad, and the rise of the physical in an increasingly digital world. We’ll be talking to key players in the luxury travel market to get their insights and opinions on what the future holds for Aussie travellers.
The global cruise industry is experiencing some of the fastest growth of any industry around the world, even as tourism and revenge spending peaked post Covid.
It was only three years ago that the industry found itself completely locked as the disruption of Covid-19 saw the sector ground to a halt.
With operations paused, cruising experienced some of the most severe brand reputation damage as ships were being blamed for Covid super spreader breakouts. This disruption was experienced by their entire supply chain, impacting thousands of small businesses and millions of jobs.
Australian cruise operations faced (and still face) some of the harshest regulatory hurdles ahead of reopening demanding both C-suite leaders and their partners collaborate to deliver a rapid recovery.
Today, the cruise sector has not only bounced back, but is surpassing pre-pandemic levels while innovating into the future.
Kara Glamore, Vice President of Carnival Cruise Lines, will share the lessons she learned from extreme adversity and how this experience helped build invaluable resilience - now a hallmark of the Carnival brand.
In what feels like the blink of an eye, AI has emerged from the shadows and into the limelight, with solutions like Chat GPT propelling it from a mystery to a formidable force. As this digital tidal wave surges forward, the tourism industry is on the cusp of a remarkable transformation.
The question lingers: Is AI the indispensable compass guiding us into the future, or a fleeting mirage set to vanish when the hype subsides?
In this session, Zoë will delve into the latest AI developments and their impact on you. She will explore the vast array of opportunities that lie ahead - from AI-driven marketing campaigns and content creation, to chatbots and smart trip planning - while addressing the challenges we should be mindful of. You will leave this session equipped with a solid grasp of AI's relevance to your field and practical strategies to harness its potential.
Launching any product or service is challenging. But launching an airline is next level. Wedding vow renewals, cakes, line dancers, grape stomping, cowboys, Easter bunnies, fruit juggling acts and wakeboarding behind a Boeing 737-MAX... these are just some of the quirky ways Bonza launched the largest route network in Australia's aviation history.
In this session, Bonza’s Chief Commercial Officer, Carly Povey, will share how her team turned up Bonza's unique tone of voice to build a groundswell of support in the communities Bonza flies to. Understand the storytelling elements that drove around 11,000 pieces of editorial coverage, a purple army of social media advocates and goodwill through community and industry engagement at a grassroots level throughout regional Australia. In sync with Bonza's ethos of connecting communities, this session will uncover how working in collaboration with partners, including airports and tourism boards, drove measurable outcomes with route launch events directly translating to spikes in app downloads and sales.
It is an unmissable look into the rarity of launching an airline. Come fly with us!
Athan Didaskalou co-founded July, a homegrown direct-to-consumer travel lifestyle brand that is a global success story. Unlike most travel brands, July has bucked the retail malaise of the last few years, delivering 640% growth post COVID, and its trajectory continues to impress.
After launching a single luggage product in 2019, July now has over 30 products across various categories, including luggage, accessories and soft bags. With operations in Australia, New Zealand and the USA, July will soon launch in the UK in June and is increasingly taking market share from established rivals.
With a background in marketing strategy, Athan created a brand that people have an affinity with at every consumer touchpoint, from marketing to customer service to supply chain. July has also reinvented the traditional pure-play e-commerce model. After launching as an online-only business, it is investing heavily in physical retail stores, and this strategy is paying dividends.
In this session, Athan will detail how July melds a full-funnel marketing approach that incorporates providing ‘psychological safety’ via brick-and-mortar stores. He will also share his insights on the importance of market diagnosis, developing products based on customer insights, and how July quantifies what to make marketing bets on, locally and globally.
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MAKE IT A DAY
Made the shortlist for the Mumbrella Travel Marketing Awards? Join the summit and stay for the awards. It's the perfect opportunity to make connections with other bright minds and gain valuable insights to further elevate your success.
The event had speakers highly relevant to travel and tourism, and good case studies to take away.
Fantastic attendance! You’ve got over 400 marketers here from the travel sector, that’s a big audience, and great opportunity for people to come and learn and share and explore.
It’s really important for marketers to get together and share best practices, so for me it’s really critical to come to days like today
This summit provides an opportunity for a swathe of travel professionals to come together and hear from a mix of seasoned tourism speakers and panellists who offer different opinions, thoughts and ideas.
SPONSORSHIP
BECOME A SPONSOR
Mumbrella's Travel Marketing Summit brings together leading APAC travel marketers across brands and agencies to share strategies, insights and case studies. The event offers businesses the chance to get their branding in front of key decision makers across the industry. Raise your brand awareness to a highly targeted audience and speak with us about creating a bespoke sponsorship that fulfills your marketing objectives.
KEEPING YOU SAFE
Your safety is our top priority. The team at Mumbrella are carefully following the latest advice and guidelines to put measures in place to deliver a safe event for you to meet and learn.
These protocols will allow you to enjoy the full experience whilst keeping yourself, and others, safe.

EVENT DETAILS
Mumbrella Travel Marketing Summit 2023
Venue: Sofitel Sydney Wentworth
Date: 17 August 2023
Time: 8:25am - 6:00pm
61-101 Phillip St, Sydney NSW 2000
Sofitel Sydney Wentworth is located on Phillip Street opposite the Chifley Tower, only twelve kilometres from Sydney's Kingsford Smith Airport and 500 metres from the nearest ferry, train and bus stops. For guests who wish to experience Sydney’s iconic tourist attractions, activities and things to do, this CBD hotel is near the Royal Botanic Gardens, Sydney Harbour, The Rocks, Circular Quay and more.
AIRPORT INFORMATION
Kingsford Smith International Airport Sydney is ten kilometres from the hotel.
Sofitel Sydney Wentworth is a 20-minute drive via the Eastern Distributor - toll for north-bound cars.
Limousines, taxis and shuttles for airport or hotel pick up can be organised with the Concierge Desk
DRIVING DIRECTIONS FROM AIRPORT
Follow on to the Eastern Distributor - toll for north-bound cars.
Near toll booths select "City North" lane. After paying toll take the Macquarie Street exit. At the top of the rise off the exit, you will see the State Library on your left and the Royal Botanic Gardens on your right, and a set of traffic lights.
Proceed through lights across Macquarie Street, and into Bent Street.
Proceed through the next set of lights at Phillip Street and take the next left into Bligh Street.
The Hotel’s main entrance is off Phillip Street. The Hotel building has chargeable on-site valet parking, which is operated by an independent parking company. This can be accessed via the hotel building from Bligh Street.
TRANSPORT FROM THE AIRPORT
Limousine: Luxury private limousine transfers are available using the Sofitel’s premier limousine service, Brunel Chauffeur Drive. For more information, kindly advise us of your flight details by emailing to h3665-FO2@sofitel.com or calling +61 2 9228 9188.
Taxi: Taxis available from the airport taxi ranks - travel times are generally 30-40 minutes.
Train: Public train services available from both terminals - travel time approximately 20 minutes to Wynyard, Circular Quay and St. James Stations.
Shuttle Bus: Shuttle buses are located outside both terminals. These run daily on a regular basis until approximately 8:30pm. Due to the nature of this service, travel times can range from 30 to 90 minutes.
PUBLIC TRANSPORT IN SYDNEY
Bus stop - 20 metres
Wynyard Train Station - 500 metres
Martin Place Train Station - 300 metres
Circular Quay Ferries - 700 metres